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Marketing Training – Marketing Management Courses

Here is a list of marketing tips which can be encouraged by your staff through informal marketing courses and courses:

One of the most powerful yet least used ways of increasing sales is by selling to your existing customers. Your current customers already know you have a great product and they are ready to buy. Don’t let customers forget about your company.

Email – Keep your customers on an email list. Use your email lists to send regular emails. Keep customers up to date with leading edge updates and techniques.Make use of one of the best selling tools available – the coupon. Special customers can be sent unique discount codes or promotional items. Marketing like this, can give sales a quick shot in the arm.

Add-on Sales – Use add-on sales to increase your profits. When a customer is checking out on your website usesimple e-commerce strategies to recommend an up-sell. Create add on sales for similar items. For example if a customer is making a purchase of a printer from your site use add-on selling to suggest printer cartridges or paper products. You’ll be surprised how influential this simple techniques can be. Don’t forget this highly effective marketing tool.

Keeping Customers Happy – Customers return to suppliers who offer the best service. Not only do happy customers return again and again but they also tell their friends and co-workers about your products. Word of mouth is a tried and true method of increasing sales. You can also offer your customers a special discount or offer if they refer someone to your site.

Call Your Customers – This may seem like a simple technique yet it’s very effective. Telephoning existing customers is remarkably effective at spiking your sales. Set up a schedule to call a few customers a day. Use the call to ask how they are doing and find out if they need any more of your product. Don’t treat your customers like a number. Make them feel loved and they will come back for more.

Send Mailings – Like emails, postcards are increadibly effective at nudging customers towards you. Create a simple yet effective postcard advert and post them to your current customers. Again, the postcard can include a special offer or limited discount to help make customers take action. Use deadlines or expiration dates to create a sense of urgency. If they act now they will get a discount.

Thank Your Customers – Following a sale, send them a thank you either by email or as a letter. This personal touch will help ensure happy customers and will keep your customers coming back. A simple thank you for a purchase can go a long way towards future sales.

Testimonials – Ask your customers to provide testimonials. Customers who happily offer marketing testimonials are much more likely to be repeat customers. They’ll also be very likely to tell others about your product and provide word of mouth marketing.

Referrals – Happy customers tell others about your products. Offer them special deals or discounts if they refer new customers to your site. You can also offer free products or a free report or ebook if they provide a new referral name. Your email database will grow as a result and improve your marketing. Training staff to use your database has a viral marketing effect.

Get Feedback – Ask your customers what they think. You can get them to answer a short survey after they have made a purchase. Find out how they liked your website, how they like the product and even what they would suggest to make the process better. You’ll be surprised at how helpful customers can be and you’ll be sure to get some useful information. Incorporate the best ideas to improve your business and increase sales.

Marketing Training – inhouse training courses can transform neutral staff into marketing genuises.

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